{"id":2072,"date":"2026-06-01T00:01:21","date_gmt":"2026-06-01T00:01:21","guid":{"rendered":"https:\/\/sincromyl.com\/?p=2072"},"modified":"2026-06-22T17:32:28","modified_gmt":"2026-06-22T17:32:28","slug":"the-rise-of-ai-search-why-your-website-must-compete-for-answers-not-clicks","status":"publish","type":"post","link":"https:\/\/sincromyl.com\/es\/2026\/06\/01\/the-rise-of-ai-search-why-your-website-must-compete-for-answers-not-clicks\/","title":{"rendered":"The Rise of AI Search: Why Your Website Must Compete for Answers, Not Clicks"},"content":{"rendered":"

For years, digital marketing revolved around one objective: earning the click. Businesses invested heavily in search engine optimization, advertising campaigns, and content strategies designed to bring visitors to their websites. In 2026, that reality is changing. Artificial intelligence is transforming how people discover information, and many users now receive answers directly from AI assistants without ever visiting a website.<\/p>\n

This shift is forcing brands to rethink what visibility actually means. At Sincromyl<\/strong>, we are helping businesses prepare for a future where being found is no longer enough. The goal is becoming part of the answer itself.<\/p>\n

1. Search Behavior Is Evolving Rapidly<\/h3>\n

Instead of typing short keywords into a search engine, users are asking complete questions. AI systems respond with summarized information, recommendations, and direct guidance. This means websites must be structured differently if they want to remain visible in these new environments.<\/p>\n

2. Authority Matters More Than Volume<\/h3>\n

Publishing endless content is no longer the winning strategy. AI systems prioritize sources that demonstrate expertise, credibility, and consistency. Well-researched content often outperforms large quantities of generic articles.<\/p>\n

3. Structured Information Wins<\/h3>\n

Clear headings, logical organization, and concise explanations help AI systems understand and reference content more effectively. Good design and good information architecture are becoming inseparable.<\/p>\n

4. Brands Need Stronger Digital Identities<\/h3>\n

As AI-generated content becomes more common, recognizable brands become more valuable. Users are increasingly drawn toward companies they know and trust. Strong visual identity, consistent messaging, and memorable design help separate businesses from an ocean of automated content.<\/p>\n

5. User Experience Still Matters<\/h3>\n

Even when AI helps users discover your business, your website remains the place where trust is established and decisions are made. Fast performance, clear navigation, and professional presentation continue to influence conversions.<\/p>\n

6. The Opportunity Is Bigger Than It Appears<\/h3>\n

Businesses that adapt early have a chance to become authoritative sources in their industries. Those who continue relying on outdated search strategies may struggle to maintain visibility as AI adoption accelerates.<\/p>\n

Conclusion<\/h3>\n

The internet is entering a new chapter. Websites are no longer competing only for rankings. They are competing for relevance inside intelligent systems. At Sincromyl<\/strong>, we help brands build digital experiences that remain visible, credible, and valuable in an AI-driven world.<\/p>","protected":false},"excerpt":{"rendered":"

For years, digital marketing revolved around one objective: earning the click. Businesses invested heavily in search engine optimization, advertising campaigns, and content strategies designed to bring visitors to their websites. In 2026, that reality is changing. Artificial intelligence is transforming how people discover information, and many users now receive answers directly from AI assistants without […]<\/p>\n","protected":false},"author":1,"featured_media":2078,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[3,2],"tags":[],"class_list":["post-2072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-design"],"yoast_head":"\nThe Rise of AI Search: Why Your Website Must Compete for Answers, Not Clicks - Sincromyl Multimedia Studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sincromyl.com\/es\/2026\/06\/01\/the-rise-of-ai-search-why-your-website-must-compete-for-answers-not-clicks\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Rise of AI Search: Why Your Website Must Compete for Answers, Not Clicks\" \/>\n<meta property=\"og:description\" content=\"For years, digital marketing revolved around one objective: earning the click. Businesses invested heavily in search engine optimization, advertising campaigns, and content strategies designed to bring visitors to their websites. In 2026, that reality is changing. Artificial intelligence is transforming how people discover information, and many users now receive answers directly from AI assistants without […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sincromyl.com\/es\/2026\/06\/01\/the-rise-of-ai-search-why-your-website-must-compete-for-answers-not-clicks\/\" \/>\n<meta property=\"og:site_name\" content=\"Sincromyl Multimedia Studio\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sincromyl\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-01T00:01:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-22T17:32:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sincromyl.com\/wp-content\/uploads\/2026\/06\/Post-Main-Picture02.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1660\" \/>\n\t<meta property=\"og:image:height\" content=\"1107\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"sincromyl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sincromyl\" \/>\n<meta name=\"twitter:site\" content=\"@sincromyl\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"sincromyl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sincromyl.com\\\/2026\\\/06\\\/01\\\/the-rise-of-ai-search-why-your-website-must-compete-for-answers-not-clicks\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sincromyl.com\\\/2026\\\/06\\\/01\\\/the-rise-of-ai-search-why-your-website-must-compete-for-answers-not-clicks\\\/\"},\"author\":{\"name\":\"sincromyl\",\"@id\":\"https:\\\/\\\/sincromyl.com\\\/#\\\/schema\\\/person\\\/2d77e08dc46cf9f6fbb1b094c2d01a24\"},\"headline\":\"The Rise of AI Search: Why Your Website Must Compete for Answers, Not Clicks\",\"datePublished\":\"2026-06-01T00:01:21+00:00\",\"dateModified\":\"2026-06-22T17:32:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sincromyl.com\\\/2026\\\/06\\\/01\\\/the-rise-of-ai-search-why-your-website-must-compete-for-answers-not-clicks\\\/\"},\"wordCount\":375,\"publisher\":{\"@id\":\"https:\\\/\\\/sincromyl.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/sincromyl.com\\\/2026\\\/06\\\/01\\\/the-rise-of-ai-search-why-your-website-must-compete-for-answers-not-clicks\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sincromyl.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Post-Main-Picture02.jpg\",\"articleSection\":[\"AI\",\"Design\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sincromyl.com\\\/2026\\\/06\\\/01\\\/the-rise-of-ai-search-why-your-website-must-compete-for-answers-not-clicks\\\/\",\"url\":\"https:\\\/\\\/sincromyl.com\\\/2026\\\/06\\\/01\\\/the-rise-of-ai-search-why-your-website-must-compete-for-answers-not-clicks\\\/\",\"name\":\"The Rise of AI Search: Why Your Website Must Compete for Answers, Not Clicks - Sincromyl Multimedia Studio\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sincromyl.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sincromyl.com\\\/2026\\\/06\\\/01\\\/the-rise-of-ai-search-why-your-website-must-compete-for-answers-not-clicks\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sincromyl.com\\\/2026\\\/06\\\/01\\\/the-rise-of-ai-search-why-your-website-must-compete-for-answers-not-clicks\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sincromyl.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Post-Main-Picture02.jpg\",\"datePublished\":\"2026-06-01T00:01:21+00:00\",\"dateModified\":\"2026-06-22T17:32:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sincromyl.com\\\/2026\\\/06\\\/01\\\/the-rise-of-ai-search-why-your-website-must-compete-for-answers-not-clicks\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sincromyl.com\\\/2026\\\/06\\\/01\\\/the-rise-of-ai-search-why-your-website-must-compete-for-answers-not-clicks\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/sincromyl.com\\\/2026\\\/06\\\/01\\\/the-rise-of-ai-search-why-your-website-must-compete-for-answers-not-clicks\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sincromyl.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Post-Main-Picture02.jpg\",\"contentUrl\":\"https:\\\/\\\/sincromyl.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Post-Main-Picture02.jpg\",\"width\":1660,\"height\":1107},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sincromyl.com\\\/2026\\\/06\\\/01\\\/the-rise-of-ai-search-why-your-website-must-compete-for-answers-not-clicks\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sincromyl.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Rise of AI Search: Why Your Website Must Compete for Answers, Not Clicks\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sincromyl.com\\\/#website\",\"url\":\"https:\\\/\\\/sincromyl.com\\\/\",\"name\":\"Sincromyl Multimedia Studio\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/sincromyl.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sincromyl.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sincromyl.com\\\/#organization\",\"name\":\"Sincromyl Multimedia Studio\",\"url\":\"https:\\\/\\\/sincromyl.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/sincromyl.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sincromyl.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/sincro100x100.png\",\"contentUrl\":\"https:\\\/\\\/sincromyl.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/sincro100x100.png\",\"width\":100,\"height\":100,\"caption\":\"Sincromyl Multimedia Studio\"},\"image\":{\"@id\":\"https:\\\/\\\/sincromyl.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/sincromyl\",\"https:\\\/\\\/x.com\\\/sincromyl\",\"https:\\\/\\\/www.instagram.com\\\/sincromyl\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/sincromyl.com\\\/#\\\/schema\\\/person\\\/2d77e08dc46cf9f6fbb1b094c2d01a24\",\"name\":\"sincromyl\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/99c884a952bd870ae52b968123c4abc0204f8ff1f03d7925af5584d4b90dd85d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/99c884a952bd870ae52b968123c4abc0204f8ff1f03d7925af5584d4b90dd85d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/99c884a952bd870ae52b968123c4abc0204f8ff1f03d7925af5584d4b90dd85d?s=96&d=mm&r=g\",\"caption\":\"sincromyl\"},\"sameAs\":[\"http:\\\/\\\/sincromyl.com\"],\"url\":\"https:\\\/\\\/sincromyl.com\\\/es\\\/author\\\/sincromyl\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Rise of AI Search: Why Your Website Must Compete for Answers, Not Clicks - Sincromyl Multimedia Studio","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sincromyl.com\/es\/2026\/06\/01\/the-rise-of-ai-search-why-your-website-must-compete-for-answers-not-clicks\/","og_locale":"es_ES","og_type":"article","og_title":"The Rise of AI Search: Why Your Website Must Compete for Answers, Not Clicks","og_description":"For years, digital marketing revolved around one objective: earning the click. Businesses invested heavily in search engine optimization, advertising campaigns, and content strategies designed to bring visitors to their websites. In 2026, that reality is changing. Artificial intelligence is transforming how people discover information, and many users now receive answers directly from AI assistants without […]","og_url":"https:\/\/sincromyl.com\/es\/2026\/06\/01\/the-rise-of-ai-search-why-your-website-must-compete-for-answers-not-clicks\/","og_site_name":"Sincromyl Multimedia Studio","article_publisher":"https:\/\/www.facebook.com\/sincromyl","article_published_time":"2026-06-01T00:01:21+00:00","article_modified_time":"2026-06-22T17:32:28+00:00","og_image":[{"width":1660,"height":1107,"url":"https:\/\/sincromyl.com\/wp-content\/uploads\/2026\/06\/Post-Main-Picture02.jpg","type":"image\/jpeg"}],"author":"sincromyl","twitter_card":"summary_large_image","twitter_creator":"@sincromyl","twitter_site":"@sincromyl","twitter_misc":{"Escrito por":"sincromyl","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sincromyl.com\/2026\/06\/01\/the-rise-of-ai-search-why-your-website-must-compete-for-answers-not-clicks\/#article","isPartOf":{"@id":"https:\/\/sincromyl.com\/2026\/06\/01\/the-rise-of-ai-search-why-your-website-must-compete-for-answers-not-clicks\/"},"author":{"name":"sincromyl","@id":"https:\/\/sincromyl.com\/#\/schema\/person\/2d77e08dc46cf9f6fbb1b094c2d01a24"},"headline":"The Rise of AI Search: Why Your Website Must Compete for Answers, Not Clicks","datePublished":"2026-06-01T00:01:21+00:00","dateModified":"2026-06-22T17:32:28+00:00","mainEntityOfPage":{"@id":"https:\/\/sincromyl.com\/2026\/06\/01\/the-rise-of-ai-search-why-your-website-must-compete-for-answers-not-clicks\/"},"wordCount":375,"publisher":{"@id":"https:\/\/sincromyl.com\/#organization"},"image":{"@id":"https:\/\/sincromyl.com\/2026\/06\/01\/the-rise-of-ai-search-why-your-website-must-compete-for-answers-not-clicks\/#primaryimage"},"thumbnailUrl":"https:\/\/sincromyl.com\/wp-content\/uploads\/2026\/06\/Post-Main-Picture02.jpg","articleSection":["AI","Design"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/sincromyl.com\/2026\/06\/01\/the-rise-of-ai-search-why-your-website-must-compete-for-answers-not-clicks\/","url":"https:\/\/sincromyl.com\/2026\/06\/01\/the-rise-of-ai-search-why-your-website-must-compete-for-answers-not-clicks\/","name":"The Rise of AI Search: Why Your Website Must Compete for Answers, Not Clicks - Sincromyl Multimedia Studio","isPartOf":{"@id":"https:\/\/sincromyl.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sincromyl.com\/2026\/06\/01\/the-rise-of-ai-search-why-your-website-must-compete-for-answers-not-clicks\/#primaryimage"},"image":{"@id":"https:\/\/sincromyl.com\/2026\/06\/01\/the-rise-of-ai-search-why-your-website-must-compete-for-answers-not-clicks\/#primaryimage"},"thumbnailUrl":"https:\/\/sincromyl.com\/wp-content\/uploads\/2026\/06\/Post-Main-Picture02.jpg","datePublished":"2026-06-01T00:01:21+00:00","dateModified":"2026-06-22T17:32:28+00:00","breadcrumb":{"@id":"https:\/\/sincromyl.com\/2026\/06\/01\/the-rise-of-ai-search-why-your-website-must-compete-for-answers-not-clicks\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sincromyl.com\/2026\/06\/01\/the-rise-of-ai-search-why-your-website-must-compete-for-answers-not-clicks\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/sincromyl.com\/2026\/06\/01\/the-rise-of-ai-search-why-your-website-must-compete-for-answers-not-clicks\/#primaryimage","url":"https:\/\/sincromyl.com\/wp-content\/uploads\/2026\/06\/Post-Main-Picture02.jpg","contentUrl":"https:\/\/sincromyl.com\/wp-content\/uploads\/2026\/06\/Post-Main-Picture02.jpg","width":1660,"height":1107},{"@type":"BreadcrumbList","@id":"https:\/\/sincromyl.com\/2026\/06\/01\/the-rise-of-ai-search-why-your-website-must-compete-for-answers-not-clicks\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sincromyl.com\/"},{"@type":"ListItem","position":2,"name":"The Rise of AI Search: Why Your Website Must Compete for Answers, Not Clicks"}]},{"@type":"WebSite","@id":"https:\/\/sincromyl.com\/#website","url":"https:\/\/sincromyl.com\/","name":"Sincromyl Multimedia Studio","description":"","publisher":{"@id":"https:\/\/sincromyl.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sincromyl.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/sincromyl.com\/#organization","name":"Sincromyl Multimedia Studio","url":"https:\/\/sincromyl.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/sincromyl.com\/#\/schema\/logo\/image\/","url":"https:\/\/sincromyl.com\/wp-content\/uploads\/2024\/07\/sincro100x100.png","contentUrl":"https:\/\/sincromyl.com\/wp-content\/uploads\/2024\/07\/sincro100x100.png","width":100,"height":100,"caption":"Sincromyl Multimedia Studio"},"image":{"@id":"https:\/\/sincromyl.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/sincromyl","https:\/\/x.com\/sincromyl","https:\/\/www.instagram.com\/sincromyl"]},{"@type":"Person","@id":"https:\/\/sincromyl.com\/#\/schema\/person\/2d77e08dc46cf9f6fbb1b094c2d01a24","name":"sincromyl","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/99c884a952bd870ae52b968123c4abc0204f8ff1f03d7925af5584d4b90dd85d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/99c884a952bd870ae52b968123c4abc0204f8ff1f03d7925af5584d4b90dd85d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/99c884a952bd870ae52b968123c4abc0204f8ff1f03d7925af5584d4b90dd85d?s=96&d=mm&r=g","caption":"sincromyl"},"sameAs":["http:\/\/sincromyl.com"],"url":"https:\/\/sincromyl.com\/es\/author\/sincromyl\/"}]}},"_links":{"self":[{"href":"https:\/\/sincromyl.com\/es\/wp-json\/wp\/v2\/posts\/2072","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sincromyl.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sincromyl.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sincromyl.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sincromyl.com\/es\/wp-json\/wp\/v2\/comments?post=2072"}],"version-history":[{"count":1,"href":"https:\/\/sincromyl.com\/es\/wp-json\/wp\/v2\/posts\/2072\/revisions"}],"predecessor-version":[{"id":2073,"href":"https:\/\/sincromyl.com\/es\/wp-json\/wp\/v2\/posts\/2072\/revisions\/2073"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sincromyl.com\/es\/wp-json\/wp\/v2\/media\/2078"}],"wp:attachment":[{"href":"https:\/\/sincromyl.com\/es\/wp-json\/wp\/v2\/media?parent=2072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sincromyl.com\/es\/wp-json\/wp\/v2\/categories?post=2072"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sincromyl.com\/es\/wp-json\/wp\/v2\/tags?post=2072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}